One of India’s leading online travel platforms, EaseMyTrip entered the booming sector of medical tourism with two major deals. It financed Rs 30 crore in Dubai-based Pflege Home Healthcare to attain a 49% interest in it and then Rs 60 crore in Rollins International for marginal 30% stake in the firm. All of these deals were raised to a total of Rs 90 crore.
The acquisitions are a part of the strategy to diversify EaseMyTrip’s service offerings and provide easier access to medical tourism by both its domestic as well as international travelers.
In partnership with Pflege Home Healthcare, EaseMyTrip is targeted at a wide diversity of home-based medical care such as doctor consultations, nursing, physiotherapies, and other high-end medical equipment. Pflege has achieved care provision from the patient’s point of view in Dubai, an upcoming destination for medical tourism. The integration of Pflege means its services are meant to facilitate seamless, advanced health care options through EaseMyTrip to individuals who desire the best treatments beyond destinations.
Nishant Pitti, CEO and co-founder of EaseMyTrip, said, “Pflege Home Healthcare investment allows us to tap into the fast-growing market of medical tourism. We are devoted to delivering a inclusive experience for anyone looking for medical care abroad.”
The company had also invested a whopping Rs 60 crore in Rollins International, which in positioning the wellness tourism space specializes in allergen-free food products and health supplements, as well as wellness therapies. This has hubs in cities like New Delhi, Mumbai, Bengaluru, and Hyderabad. EaseMyTrip, thereby, is positioned to cash in on the upsurge demand for travel experiences that are not merely wellness but, more importantly, truly wellness-focused.
Rohan Jain, co-founder of Rollins International, says: “We are excited to work towards getting this collaboration underway: ‘We believe that this partnership, with the reach of EaseMyTrip’s network combined with our wellness expertise, will create and provide health-centric travel experiences for today’s discerning travelers.'”
This sector is strategically entered to place EaseMyTrip in the right position to capitalize on the projected growth of the global medical tourism industry from $7.69 billion in 2020 to $14.31 billion in 2029. With these acquisitions, EaseMyTrip aims to redefine the medical tourism landscape by unlocking complete healthcare travel solutions.
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